The U.S. Postal Service’s 2014 Holiday Playbook has a very modern spin. More than just holiday timetables and stamps, it encourages readers to download the Postal Service’s augmented reality (AR) app, “USPS AR.” The app is available through the Google Play store and Apple App Store.
It’s been more than 3 years since the U.S. Postal Service changed its rules on postage stamps, ending its long-standing tradition that people on stamps had to be deceased. At the time of the announcement, the Postal Service said it would consider stamps for acclaimed American musicians, sports stars, writers, artists, and other nationally known figures.
There’s an adage in business that it’s cheaper and easier to retain existing customers than to find new ones. It’s been estimated that it costs five times as much to acquire a new customer than to retain ones. This explains why businesses work so hard to keep customers happy.