Collaborative Consumption: Shipping Revenue Times Two

Maybe this is the first time you’ve heard the term “collaborative consumption,” but even if it’s not, chances are you’ll be hearing it a lot more. It refers to an economic model based on renting, lending, and sharing goods instead of buying them. In fact, not long ago, Time magazine listed it as one of “10 Ideas That Will Change the World.”

 

Catalogs as the New Window Displays

If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.

 

Trending Now . . . The U.S. Postal Service

Social media isn’t just for fun any more. Sure, millions of people are still tweeting, posting, pinning, and sharing things with each other online by the nanosecond. But 70 percent of businesses and organizations worldwide, including the U.S. Postal Service, also have active Twitter, Facebook, LinkedIn, or other social media accounts.

 

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Recent Comments

  • 9 hours 45 min ago
    Good day. I have in my possession a one cent inverted jenny postage stamp that my grandmother gave to me more than forty years ago among some other American stamps and from other countries. I would...
  • 10 hours 37 min ago
    Calling yourself a business is a cruel joke. The USPS is a taxpayer subsidized sinkhole of wasted money. You could not exist without intervention. Lazy, inefficient, overpaid, indolent workers that...

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