Most postal pundits agree the U.S. Postal Service can’t cut its way to prosperity. It needs to generate new revenue to succeed over the long run. But whose job is it to sell the steak as well as the sizzle? The postmaster general? The Postal Service sales staff? Postmasters, clerks, carriers? Yes, yes, and yes. It would seem everyone has a role to play in reaching out to potential new customers.
Holiday greeting cards still outweigh e-cards in terms of sentiment and personal touch, recent surveys indicate. Even digital natives say a card in the mail evokes a stronger reaction than a text or email. Yet, each year, fewer and fewer people are sending holiday greeting cards through the mail.
Young or old Elvis? That was the question 20 years ago when the U.S. Postal Service considered artwork for the Elvis stamp. The Postal Service put the vote to the public and controversy soon followed. Members of Congress debated the worthiness of an Elvis stamp, then-presidential candidate Bill Clinton weighed in, and the whole thing became fodder for cartoonists and late-night comedians, according to the National Postal Museum.
Elvis Mania paid off and the Elvis stamp went on to become the most popular U.S. commemorative stamp of all time.