There’s an adage in business that it’s cheaper and easier to retain existing customers than to find new ones. It’s been estimated that it costs five times as much to acquire a new customer than to retain ones. This explains why businesses work so hard to keep customers happy.
It’s not just baseball diplomacy that is happening between the United States and Cuba. U.S. mail is now flowing directly to the island nation – another major step in the process of normalizing relations between the two countries.
In March, the U.S. Postal Service reestablished direct...Read More