Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?
Credit Amazon CEO Jeff Bezos for bringing drones into the public consciousness with his December 13, 2013, 60 Minutes interview. In what many skeptics viewed as a masterful piece of marketing, he predicted that in the next 5 years, drones would further revolutionize the online retail...Read More