There’s an adage in business that it’s cheaper and easier to retain existing customers than to find new ones. It’s been estimated that it costs five times as much to acquire a new customer than to retain ones. This explains why businesses work so hard to keep customers happy.
Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?
The aptly named Business Service Network (BSN) is charged with servicing the U.S. Postal Service’s 23,000 largest customers by addressing service issues, answering questions, and fulfilling other requests. Given the annual postal spend of this customer group – almost $38 billion in fiscal year 2013 alone – it clearly behooves the Postal Service to keep these customers happy.
If you can one-stop shop for practically every other thing in your life, why not for Inspectors General reports? Well, now you can. And just in time for the holidays!
The Inspector General (IG) community has a new website that creates a single home for thousands of IG reports from across...
Read More
It’s the moment many have been waiting for, at least judging by comments on our previous blog on semipostal stamps. The U.S. Postal Service will issue an Alzheimer’s semipostal stamp next month, followed by a Post-Traumatic Stress Disorder (...
Read More
Imagine you’re behind the wheel of your car reading the newspaper and eating breakfast – and not putting yourself or others at risk. The car does all the work. You just sit back and enjoy the ride, the crossword puzzle, or your egg-and-cheese burrito, whatever the case may be.
Many people...
Read More
Small businesses make up the bulk of USPS’s business customers. And, while they might not generate the revenues of the largest USPS business customers, they represent one of the best opportunities for growth.
Yet small businesses do not have a dedicated account representative the way...
Read More
The U.S. Postal Service’s Five-Year Strategic Plan ― Fiscal Year 2017 to 2021 outlines a maintenance optimization initiative to standardize, upgrade, and realign maintenance operations across field offices efficiently and effectively in order to reduce operating expenses. The operations include...
Read More
The U.S. Postal Service operates one of the largest vehicle fleets in the United States, with over 228,000 vehicles in FY 2016 used primarily to deliver and collect mail. The Postal Service assigns each vehicle a fleet credit card for fuel and minor maintenance services.
USPS has put...
Read More