Catalogs as the New Window Displays

If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.

 

Trending Now . . . The U.S. Postal Service

Social media isn’t just for fun any more. Sure, millions of people are still tweeting, posting, pinning, and sharing things with each other online by the nanosecond. But 70 percent of businesses and organizations worldwide, including the U.S. Postal Service, also have active Twitter, Facebook, LinkedIn, or other social media accounts.

 

Spinning a Multi-Channel Web

The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.

 

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Recent Comments

  • 15 hours 34 min ago
    Hi Lorraine, and thank you for your message. The OIG is an independent agency of the Postal Service which investigates fraud. waste, and abuse within the Postal Service; and day-to-day mail delivery...
  • 16 hours 18 min ago
    I would have liked to use the kiosk but could not pay for the cushioned mailer that I also needed to buy. I was also not offered 1st class mailing options. If both of these we possible, I would not...

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