Seems Americans have caught the travel bug. Maybe it’s because there is more disposable income in a post-recession America, or a more global economy requires more international business travel. Whatever the reason, one result is that passports are a hot commodity these days. The U.S. Department of State says it issued well over a million more passports in fiscal year (FY) 2014 than in FY 2011.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More