Chart Toppers and Late Bloomers

Elvis is back in the building! Earlier this month, the U.S. Postal Service previewed the new Elvis Presley stamp that will be released in August as part of the popular music icons series of commemorative stamps that include the likes of Ray Charles, Janis Joplin, and Jimi Hendrix. 

 

The $3.6 Billion Dollar Brand

The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.

 

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Recent Comments

  • 13 hours 49 min ago
    Good day. I have in my possession a one cent inverted jenny postage stamp that my grandmother gave to me more than forty years ago among some other American stamps and from other countries. I would...
  • 14 hours 41 min ago
    Calling yourself a business is a cruel joke. The USPS is a taxpayer subsidized sinkhole of wasted money. You could not exist without intervention. Lazy, inefficient, overpaid, indolent workers that...

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