There’s an adage in business that it’s cheaper and easier to retain existing customers than to find new ones. It’s been estimated that it costs five times as much to acquire a new customer than to retain ones. This explains why businesses work so hard to keep customers happy.
Amateur astronomers are excited about the total solar eclipse set to appear (or disappear?) on August 21. This is the first time in 99 years a total solar eclipse will cross the entire United States.
Capitalizing on the public’s excitement, the U.S. Postal Service...Read More