“Why is marketing for print magazines so outdated?” an industry blog asked after receiving a direct mail offer from a major news magazine that featured all the pizzazz of, well, a 1990s direct mail piece.
As Kermit the Frog sang, it’s not easy being green. Well, Kermit, try achieving corporate sustainability. It’s more than just “going green.” It generally means giving consideration to the environmental, economic, and social impact of a company's business practices.
While it’s not...Read More