Customer retention blog art

To Everything – Reduce Churn, Churn, Churn

It’s a lot less expensive to retain a current customer than to acquire a new one. That’s a timeless marketing adage for a reason: it’s true.

In fact, it may never be truer than in today’s economy. Customers have an unprecedented array of choices and easy access to global products and services. If you can’t keep them happy, they’ll find someone who can. That’s why businesses work hard to reduce churn, the attrition or turnover of customers.

 

The New Normal

In 2001 First-Class Mail (FCM) hit an all-time peak of 104 billion pieces. Fast forward to today and it is down more than 40 percent.

Well, if you’re a reader of this blog, you also know that despite this, First-Class Mail remains the biggest provider of revenue and contribution (profit that goes to paying the Postal Service’s institutional costs).

 

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  • 1 day 51 min ago
    Hello, Amber. Thanks for your message. We are an independent agency of the Postal Service and unfortunately can't help with delayed mail or packages. You can file a complaint with the Postal...
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    Hello, Roberta. ​Thanks for your message. For mail theft, we recommend filing an online complaint with our Hotline by clicking on the “Contact Us” tab at the top of this page and selecting “Hotline”...

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