Following the success of the Priority Mail ® Flat Rate Box® advertising campaign, the U.S. Postal Service has decided to use the “If it fits, it ships” letter carrier (actor and comedian Mike Bradecich) as the public face for one of its newest products, Every Door Direct Mail (EDDM). The campaign’s new tag line, “Every home, every address, every time” describes the new product’s main advantage: small businesses can target every address in their local area without having to provide every name and address.
As the post that handles almost half of the world’s mail volume, the U.S. Postal Service knows a thing or two about mail. But that doesn’t mean it can’t learn something from other posts.
Although the Postal Service differs in many respects from other posts, many of the regulatory...Read More