Every Door Direct Mail: Coming to a TV Near You

Following the success of the Priority Mail ® Flat Rate Box® advertising campaign, the U.S. Postal Service has decided to use the “If it fits, it ships” letter carrier (actor and comedian Mike Bradecich) as the public face for one of its newest products, Every Door Direct Mail (EDDM). The campaign’s new tag line, “Every home, every address, every time” describes the new product’s main advantage: small businesses can target every address in their local area without having to provide every name and address.

 

Semipostal Stamps: Fundraisers for Charities and New Revenue Streams

Semipostal stamps are nothing new. They have been used worldwide for over a century and here in the United States since 1998. The cost of these stamps includes a surcharge to raise funds for various charities or causes. When semipostal stamps were first introduced in the U.S., critics felt issuing these stamps would be wasteful because no one would pay extra for a stamp. However, these stamps turned out to be a successful fundraising tool. Although the additional surcharge does not directly increase the U.S.

 

Are You Using the Postal Service App?

The U.S. Postal Service launched its first mobile application for the iPhone in October 2009. On several occasions, the app was listed as one of the top 10 free business applications for the iPhone. Using this application, customers can find post offices, look up zip codes, calculate postage prices, and track packages. Nearly 985,000 customers have downloaded this application and more than 50,400 use it at least once a week.
[poll id="217"]

 

Pages

Recent Poll

Would you abandon your online cart if you discovered at checkout that shipping costs money?

Recent Comments

Monthly Archive