Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.


Your Experience with the Customer Experience

The U.S. Postal Service has a wide spectrum of customers, from businesses and organizations to every household in the United States. Balancing the needs of these customers is no small task, yet satisfying them is essential to the Postal Service’s success. With that in mind, the Postal Service has made improving the customer experience one of the key elements of its strategic goals.


Political campaign mail: Does the mailbox influence the ballot box?

As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception -- direct mail continues to be a widely used political advertising strategy.



Recent Poll

Would you abandon your online cart if you discovered at checkout that shipping costs money?

Recent Comments

  • 11 hours 39 min ago
    We live at an RV park. They have installed postal boxes in a room and provided us with a key for our unit. However, the postman brings the mail and drops it off at the office and the park manager is...
  • 18 hours 53 min ago
    Pay for performance?!?!?!? The SUPERVISORS LIE about the numbers so the carriers are skipping breaks and running all day so the SUPERVISORS can get paid for performance?!?!? Exactly who is doing all...

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