There’s an adage in business that it’s cheaper and easier to retain existing customers than to find new ones. It’s been estimated that it costs five times as much to acquire a new customer than to retain ones. This explains why businesses work so hard to keep customers happy.
You hear a lot about employee engagement these days. Seems every organization will tell you it’s important, including the U.S. Postal Service.
But what exactly is employee engagement? Is it just a fancy name for morale? Partially it’s about morale. But engagement also encompasses...Read More