If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
King Louis XIV of France did more than usher in a golden age of art and literature and preside over a dazzling royal court at Versailles in the 17th century. He also introduced the world to the inspector general concept, appointing agents to review his military and report back what...Read More