The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
Amateur astronomers are excited about the total solar eclipse set to appear (or disappear?) on August 21. This is the first time in 99 years a total solar eclipse will cross the entire United States.
Capitalizing on the public’s excitement, the U.S. Postal Service...Read More