Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Your Experience with the Customer Experience

The U.S. Postal Service has a wide spectrum of customers, from businesses and organizations to every household in the United States. Balancing the needs of these customers is no small task, yet satisfying them is essential to the Postal Service’s success. With that in mind, the Postal Service has made improving the customer experience one of the key elements of its strategic goals.

 

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Recent Comments

  • 10 hours 49 min ago
    Hello I dropped off at my local post office a package aparently with no information, no lable or package slip inside. The package is an eBay transaction therefore the item is well describe and...
  • 11 hours 15 min ago
    USPS is terrible. Since amazon decided to use them I now no longer receive anything that does not fit in my mailbox that is sent via the USPS. They clearly take no pride in their work. But what do...

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