Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?
It’s all about getting injured employees back to work.
Postal employees injured on the job can return to work even if they can’t perform their regular jobs — so long as the work is within their medically defined restrictions. That’s the idea behind the U.S. Postal Service’s Limited Duty...Read More