The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.
Technology plays a huge role in the fast-moving package delivery market. Package delivery companies that skimp on innovation investments do so at their own risk.
As part of its effort to be the “shipper of choice” for customers, the U.S. Postal Service has invested millions of dollars in...Read More