Have you received ad mail with digital technology included?

Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?

 

Opportunity Knocks

The aptly named Business Service Network (BSN) is charged with servicing the U.S. Postal Service’s 23,000 largest customers by addressing service issues, answering questions, and fulfilling other requests. Given the annual postal spend of this customer group – almost $38 billion in fiscal year 2013 alone – it clearly behooves the Postal Service to keep these customers happy.

 

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Recent Comments

  • 14 hours 32 min ago
    Need smaller routes on Sunday 4 hours routes would be better. Having to wait for all manifests kills productivity Static delivery is 120% better than Dynamic. Yet we can’t get the boss to set up...
  • 17 hours 9 min ago
    Our office uses ptf clerks and carriers on Sundays. There are no PSE or CCA employees here. Its not cost effective in rural towns. Sundays should only be done in high level city offices, not...

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