A 100-year old temperance-era law prohibits the Postal Service from shipping alcohol and benefiting from the growth in online purchases of wine, beer, and other spirits. As states have loosened their restrictions on inter-state alcohol shipments, FedEx and UPS have seized this burgeoning opportunity. The Postal Service needs to secure new sources of revenue in an era of declining mail volume. Shipping of alcohol could create an additional revenue stream, while capitalizing on the Postal Service’s strength in last-mile delivery.
Following the success of the Priority Mail ® Flat Rate Box® advertising campaign, the U.S. Postal Service has decided to use the “If it fits, it ships” letter carrier (actor and comedian Mike Bradecich) as the public face for one of its newest products, Every Door Direct Mail (EDDM). The campaign’s new tag line, “Every home, every address, every time” describes the new product’s main advantage: small businesses can target every address in their local area without having to provide every name and address.
Semipostal stamps are nothing new. They have been used worldwide for over a century and here in the United States since 1998. The cost of these stamps includes a surcharge to raise funds for various charities or causes. When semipostal stamps were first introduced in the U.S., critics felt issuing these stamps would be wasteful because no one would pay extra for a stamp. However, these stamps turned out to be a successful fundraising tool. Although the additional surcharge does not directly increase the U.S.