The $3.6 Billion Dollar Brand

The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.


Put Your Stamp on It

It’s been more than 3 years since the U.S. Postal Service changed its rules on postage stamps, ending its long-standing tradition that people on stamps had to be deceased. At the time of the announcement, the Postal Service said it would consider stamps for acclaimed American musicians, sports stars, writers, artists, and other nationally known figures.



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