The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.
The world may be getting smaller, but cities are getting bigger. More than 80 percent of the country’s population lives in urban areas, according to U.S. Census Bureau data.
Fortunately, cities are getting smarter too. Using technology, data, and analytics, cities can implement “smart”...Read More