As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception -- direct mail continues to be a widely used political advertising strategy.
More than 1.4 million Americans serve in the military, with about 200,000 of those troops serving overseas. Members of the armed forces can feel isolated while deployed, often in dangerous conditions. The military discovered long ago that mail boosts the morale of troops serving in other parts of the world, so it has made military mail a high priority. Military mail provides members of the armed forces with a vital link to their communities.
As the U.S. Postal Service remakes itself into a leaner organization in the face of a communications revolution, it still remains a powerful medium and an important part of the nation’s infrastructure. A smaller Postal Service will still be huge, with more than $60 billion in projected revenue. It will not disappear tomorrow.