If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
Small purchases can add up. That’s certainly the case with the government’s purchase card program, which provides charge cards to more than 350 federal agencies, organizations, and Native American tribal governments.
The program is meant to streamline the payment process for small...Read More