Something happened in fiscal year 2015 that hasn’t happened in years. Commercial First-Class Mail volumes increased a tiny bit. And we do mean tiny. The 9,700-piece increase in First-Class Presort Cards and Letters doesn’t even register as a percentage point increase over last year. Still, this movement is enough to get people wondering: Is it a blip or the end of the freefall for First-Class Mail?
Seems Americans have caught the travel bug. Maybe it’s because there is more disposable income in a post-recession America, or a more global economy requires more international business travel. Whatever the reason, one result is that passports are a hot commodity these days. The U.S. Department of State says it issued well over a million more passports in fiscal year (FY) 2014 than in FY 2011.
Coupons, sales, two-for-one offers, and loyalty programs are just a few of the countless types of promotions businesses use to move inventory or get consumers to try new products and services.
Commercial enterprises offer deals, specials, or rewards programs from time to time because … they often work. Chances are one of these marketing techniques recently influenced your buying decisions.