The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.
Technology plays a huge role in the fast-moving package delivery market. Package delivery companies that skimp on innovation investments do so at their own risk.
As part of its effort to be the “shipper of choice” for customers, the U.S. Postal Service has invested millions of dollars in...Read More