The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
Another holiday season, another massive surge in package volume. This year will be bigger than the last – which was a record-breaking year. It may be an understatement to say the dramatic growth in online shopping continues unabated.
Not surprising, then, that the U.S. Postal Service is...Read More