If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
Would you pay more for a postage stamp if the extra money went to support a cause you consider important? Many people would, and do. It’s the idea behind semipostal stamps. You may be familiar with the Breast Cancer Research semipostal stamp, but might not know about its...Read More