Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?
As Kermit the Frog sang, it’s not easy being green. Well, Kermit, try achieving corporate sustainability. It’s more than just “going green.” It generally means giving consideration to the environmental, economic, and social impact of a company's business practices.
While it’s not...Read More