If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.
As the post that handles almost half of the world’s mail volume, the U.S. Postal Service knows a thing or two about mail. But that doesn’t mean it can’t learn something from other posts.
Although the Postal Service differs in many respects from other posts, many of the regulatory...Read More