Have you received ad mail with digital technology included?

Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?

 

Opportunity Knocks

The aptly named Business Service Network (BSN) is charged with servicing the U.S. Postal Service’s 23,000 largest customers by addressing service issues, answering questions, and fulfilling other requests. Given the annual postal spend of this customer group – almost $38 billion in fiscal year 2013 alone – it clearly behooves the Postal Service to keep these customers happy.

 

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  • 10 hours 23 min ago
    The options you give for delivery issues don't work in Washington State. You don't deliver to my address, you will however lie to law enforcement to that address to make threats. You don...
  • 14 hours 24 min ago
    You don't deliver to my address. You fail in your most basic service. No wonder no one wants to use you. The laziness displayed to this combat veteran is disgusting. 22 vets kill themselves...

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