Catalogs as the New Window Displays

If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.

 

Trending Now . . . The U.S. Postal Service

Social media isn’t just for fun any more. Sure, millions of people are still tweeting, posting, pinning, and sharing things with each other online by the nanosecond. But 70 percent of businesses and organizations worldwide, including the U.S. Postal Service, also have active Twitter, Facebook, LinkedIn, or other social media accounts.

 

Spinning a Multi-Channel Web

The U.S. Postal Service is going Hollywood in its latest marketing effort – a new partnership with Sony Pictures as it rolls out the promotion of “The Amazing Spider-Man 2.” This co-branding and multi-channel marketing push for Priority Mail seem to be catching the attention of consumers, even if scaring off arachnophobic philatelists in the process.

 

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Recent Comments

  • 5 hours 28 min ago
    I completely removed my mailbox from my house because of two reasons: to cut down on the amount of junk mail I receive, and to be ensured that any sensitive mail I receive at my Post Office box is...
  • 8 hours 1 min ago
    I'm a clerk in a small town and we have regular costomers. They are tired of hearing the upsell speach when they come in everyday to mail a pkg or letter. Oh And the online survey speech!...

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