Have you received ad mail with digital technology included?

Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?

 

Opportunity Knocks

The aptly named Business Service Network (BSN) is charged with servicing the U.S. Postal Service’s 23,000 largest customers by addressing service issues, answering questions, and fulfilling other requests. Given the annual postal spend of this customer group – almost $38 billion in fiscal year 2013 alone – it clearly behooves the Postal Service to keep these customers happy.

 

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Recent Comments

  • 1 hour 44 min ago
    I would like to use the BRM to allow my customers in USA to post the product registration form and send this post to Hong Kong where my company is located. How can I do that ? thx
  • 14 hours 24 min ago
    Caitlyn I have the same exact issue did your receiver end up getting there package?; I used a kiosk self service box and sent my package but my receipt didn’t have a tracking number either and am now...

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