Have you received ad mail with digital technology included?

Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?

 

Opportunity Knocks

The aptly named Business Service Network (BSN) is charged with servicing the U.S. Postal Service’s 23,000 largest customers by addressing service issues, answering questions, and fulfilling other requests. Given the annual postal spend of this customer group – almost $38 billion in fiscal year 2013 alone – it clearly behooves the Postal Service to keep these customers happy.

 

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Recent Comments

  • 1 hour 36 min ago
    Unfortunately the problem will stop or start raising eyebrows when a carrier gets hurt, robbed, beat up or even killed. As carrier I noticed that safety is a myth. They say safety is a priority and...
  • 13 hours 40 min ago
    Why not set the whole delivery clock back? Mail comes to the post office earlier. Clerks sort the mail earlier. PARCELS are up earlier. Carriers get out EARLIER and back off the street earlier. Let...

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