The law of unintended consequences tells us that actions, especially on a large scale, may have surprisingly unexpected results. Take the eCommerce boom. The $350 billion eCommerce industry (in the United States) has transformed the retail and delivery business and given the customer greater control of the buying experience.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More