Collaborative Consumption: Shipping Revenue Times Two

Maybe this is the first time you’ve heard the term “collaborative consumption,” but even if it’s not, chances are you’ll be hearing it a lot more. It refers to an economic model based on renting, lending, and sharing goods instead of buying them. In fact, not long ago, Time magazine listed it as one of “10 Ideas That Will Change the World.”


Catalogs as the New Window Displays

If your favorite catalog looks more like the Sports Illustrated swimsuit edition or even an issue of Life magazine, there’s a good reason. These high-end photo displays and glossy spreads help retailers sell products online. Retailers are pouring more money into catalog design, including expensive photo shoots, because they find this drives online and in-store sales. Catalogs and other hard copy advertising act as bait to lure the customer into online or brick-and-mortar shopping.


Trending Now . . . The U.S. Postal Service

Social media isn’t just for fun any more. Sure, millions of people are still tweeting, posting, pinning, and sharing things with each other online by the nanosecond. But 70 percent of businesses and organizations worldwide, including the U.S. Postal Service, also have active Twitter, Facebook, LinkedIn, or other social media accounts.



Recent Poll

Would you abandon your online cart if you discovered at checkout that shipping costs money?

Recent Comments

  • 1 hour 16 min ago
    We live at an RV park. They have installed postal boxes in a room and provided us with a key for our unit. However, the postman brings the mail and drops it off at the office and the park manager is...
  • 8 hours 30 min ago
    Pay for performance?!?!?!? The SUPERVISORS LIE about the numbers so the carriers are skipping breaks and running all day so the SUPERVISORS can get paid for performance?!?!? Exactly who is doing all...

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