The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
It’s the week before Thanksgiving, when attention turns to travel, favorite family recipes, overeating, and, of course, package delivery.
That’s right. Cyber Monday is right around the corner and predictions put this year’s spend at roughly $3.8 billion in sales. And with an expected jump...Read More