Chart Toppers and Late Bloomers

Elvis is back in the building! Earlier this month, the U.S. Postal Service previewed the new Elvis Presley stamp that will be released in August as part of the popular music icons series of commemorative stamps that include the likes of Ray Charles, Janis Joplin, and Jimi Hendrix. 

 

The $3.6 Billion Dollar Brand

The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.

 

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Recent Comments

  • 15 hours 31 min ago
    Scanning has improved business for USPS from FedEx and UPS. Cutting corners to scan before or after the delivery point will lose business. Need Trust. The customer is paying for a service and...
  • 16 hours 43 min ago
    Lisa, I don't think you work for the USPS. If you did you wouldn't have made the accusation that the carrier is falsely scanning your packages as delivered. You would KNOW that it'...

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