Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?
Two times a year, we publish a chronicle of our work and activities for a just-ended 6-month period. This Semiannual Report to Congress (SARC) is required by the IG Act, but it’s also a chance for us to share a summary of work with our many stakeholders, including the public. The work reflects...Read More