At one time, it was called Third-Class Mail. Today, it's known as Standard Mail. In 2017, it will be called (USPS) Marketing Mail. The U.S. Postal Service has proposed a name change for Standard Mail to better signal to customers that this mail is used primarily to market a product or service.
Neither the Internet nor smartphones can hold advertising mail down. Even with digital advertising growing at a rapid pace over the past 20 years, advertising mail has kept its same share of the market — around 10 to 12 percent.
What’s advertising mail’s secret?
The world is getting smaller, and not just because viruses and bacteria from foreign countries are showing up here. We can buy something made halfway around the world and have it on our doorstep in a few days. We can also instantaneously send across national boundaries not only information, but money as well.
You have likely heard the term “big data” frequently these days. From health care to marketing to law enforcement techniques, data analytics are driving decisions and improving outcomes.
At the OIG, data analytics — which include data mining, risk assessments, and predictive analytics —...
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In 2001 First-Class Mail (FCM) hit an all-time peak of 104 billion pieces. Fast forward to today and it is down more than 40 percent.
Well, if you’re a reader of this blog, you also know that despite this, First-Class Mail remains the biggest provider of revenue and contribution (profit...
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Imagine receiving a text on your phone saying, “The robot has just arrived with your delivery.” Thanks to on-demand delivery services like Postmates and Deliv, which are making robotic deliveries of food and convenience items in San Francisco and D.C., meeting a package bearing robot at your...
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Postal Service properties may be vacated due to events such as network optimization efforts, emergency suspensions, and/or staffing shortages. A decision to close or consolidate a Post Office (also known as a discontinuance) must be based on specific criteria, such as the effect on the community...
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The existing fleet of two-ton vehicles has aged to or is beyond its planned life cycle, requiring frequent repairs. Regardless of preventive maintenance performed, chassis and component parts break down, resulting in increased vehicle maintenance costs. Many of the important engine and chassis...
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The Corporate Information Security Office (CISO) is responsible for protecting the Postal Service’s infrastructure against cyber threats that could disrupt operations to the 45,000 point of sale terminals, 2,837 retail kiosks, 8,500 mail processing equipment pieces, USPS.com, and more. Since...
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