Bigger isn’t always better. Take microbusinesses, for example – small businesses of fewer than 10 employees. They make up 75 percent of all employers in the country and fuel the U.S. economy.
They also drive innovation and competition, and some even grow to be larger enterprises that stimulate further economic growth. Oh, and microbusinesses happen to be big users of the U.S. Postal Service, as our recent white paper indicates.
We know that having a variety of mail in the mailbox boosts ad mail’s effectiveness. And our recent research on the mail mix showed that.
But we don’t necessarily know why. That was one of the many questions raised and discussed by a panel of experts and about 50 attendees at our recent forum on the study, Advertising Mail: Mail Mix Matters.
The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.
That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.
Like just about everything else, elevators age and break down. Just ask the U.S. Postal Service, which operates about 1,200 elevators — used to move mail as well as people — at more than 500 facilities nationwide. A little more than five years ago, the Postal Service established the Elevator...
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In any organization the size of the U.S. Postal Service, financial forecasting plays an important role. Accurate forecasting of revenue, volume, and expenses is essential to planning budgets, understanding future cashflows, identifying risk areas, and deciding where to invest capital.
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We’ve all gotten them — those handy return envelopes that say, “No Postage Necessary if Mailed in the United States.” Sometimes they’re included with a bill. Sometimes they’re included in a solicitation for donations. In the latter case, there’s often a note that says if you affix a stamp, you’...
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Each year, increased mail volume during the peak season puts significant strain on the Postal Service’s processing and distribution network. During 2020, increased package volumes and reduced employee availability resulting from the COVID-19 pandemic put even more strain on the network. This...
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The Postal Service relies on more than 32,000 facilities connecting with hundreds of systems to support mail processing and delivery, technology operations, and customer service. Most of these systems are classified as business applications which support essential business functions such as...
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The Postal Service’s peak season begins each year from November to January, when thousands of employees are hired to help ensure customers receive quality mail service and parcels on time during the holidays. Individuals hired during peak season are generally non-career bargaining unit employees...
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