Direct mail has an important role to play in a changing marketing landscape, our recent report finds. In a series of focus groups and online surveys, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and hear daily.
Amateur astronomers are excited about the total solar eclipse set to appear (or disappear?) on August 21. This is the first time in 99 years a total solar eclipse will cross the entire United States.
“Why is marketing for print magazines so outdated?” an industry blog asked after receiving a direct mail offer from a major news magazine that featured all the pizzazz of, well, a 1990s direct mail piece.
This year marks the 40th anniversary of the Inspector General Act of 1978, but the concept of oversight goes all the way back to the country’s founding when General George Washington adopted a European practice by...
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We all know that management mantra “what gets measured gets managed.” Hence, much attention is placed on the U.S. Postal Service’s service standards and service performance goals.
But what about its strategy to improve First-Class Mail (FCM) service scores when they don’t meet the...
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The U.S. Postal Service considers mail to be delayed when it is not processed in time to meet the established delivery day. Delayed mail can adversely affect Postal Service customers and harm the organization's brand.
Since October 1, 2017, delayed mail at the Denver Processing and...
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The Postal Service’s Five-Year Strategic Plan - Fiscal Year (FY) 2017 to 2021 outlines an initiative to evaluate, right-size, and equip the mail-processing infrastructure and transportation networks to increase operating efficiency, reduce costs, and improve reliability against standards. One...
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The Postal Service uses a Postal Vehicle Services (PVS) fleet of over 3,000 seven-ton to eleven-ton cargo vans and tractors to move mail between processing facilities, inner-city delivery offices, local firms, and mailers.
Industry research indicates that billions of dollars are lost in...
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