There’s an adage in business that it’s cheaper and easier to retain existing customers than to find new ones. It’s been estimated that it costs five times as much to acquire a new customer than to retain ones. This explains why businesses work so hard to keep customers happy.
No, we didn’t launch our new website just to mark the anniversary of our Pushing the Envelope blog. It’s just a happy coincidence. But we do want to mark both occasions as they share a very important common element: you.
Seven years ago, we started this...Read More