Promoting the Postal Service

The U.S. Postal Service uses a variety of strategies and media – including direct mail, television, radio, and sponsorships – to advertise, market, and promote its products and services. These efforts also help to build brand awareness for the Postal Service. Some campaigns have succeeded, such as the Priority Mail Flat Rate box campaign, “If it fits, it ships®.” Other efforts have been less successful.

 

Your Experience with the Customer Experience

The U.S. Postal Service has a wide spectrum of customers, from businesses and organizations to every household in the United States. Balancing the needs of these customers is no small task, yet satisfying them is essential to the Postal Service’s success. With that in mind, the Postal Service has made improving the customer experience one of the key elements of its strategic goals.

 

Political campaign mail: Does the mailbox influence the ballot box?

As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception -- direct mail continues to be a widely used political advertising strategy.

 

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Recent Comments

  • 3 days 10 min ago
    Are delivery drivers allowed to not attempt delivery of your package because their car was too full and they didn't have room for your larger boxes? I've received 2 notices via e-mail that...
  • 3 days 2 hours ago
    Let's see Amazon special deals. First there is Sunday delivery in many districts. And then there is the money back guarantee if not delivered by 8PM., Money back is only given to express mail...

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