As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception -- direct mail continues to be a widely used political advertising strategy.
Americans are a mobile bunch. Last year, the U.S. Postal Service processed nearly 37 million change of address (COA) requests, with most of them (20.6 million) submitted as hardcopy requests.
With COA service, residential and business customers can have their mail forwarded to a new...Read More