Mere ink-on-paper advertisements are so last week. Cutting-edge ads, including direct mail, involve interactive features that were once limited to slick websites. How about something the size of a postcard that uses radio waves to send detailed product information to your smartphone and lets you to buy the minute you want to? Or a piece of mail that has an embedded, paper-thin video screen that you can control?
Remember when trash was just trash? Today, waste management is smart business.
Some years ago, the U.S. Postal Service recognized it could spin trash into gold, so to speak. It could save money by reducing trash disposal costs and generate revenues by turning trash...Read More