The sometimes elusive concept of “brand” is very real and useful to businesses and organizations of all kinds and sizes. A brand encompasses an array of tangible and intangible elements, from a company’s name and logo to consumers’ expectations of a particular product or service. For instance, the names and logos of Mercedes Benz and Lexus usually make people think of reliable, well-built, luxury cars. Wal-Mart and Target are most often associated with large inventories of everyday goods at discounted prices.
Self-driving vehicles might seem like a plot device in a science fiction movie -- think iRobot or Total Recall – but actually, they’re already here. Google and other companies have been testing driverless vehicles for several years, and some aspects of semi-autonomous vehicle technology, like...Read More