It’s the moment many have been waiting for, at least judging by comments on our previous blog on semipostal stamps. The U.S. Postal Service will issue an Alzheimer’s semipostal stamp next month, followed by a Post-Traumatic Stress Disorder (PTSD) one in 2019.
Registered Mail might seem like a service from yesteryear in this day and age of Intelligent Mail barcodes and Informed Delivery, which give customers a sneak peek into their mail via email alerts.
But with proof of mailing and delivery along with strict rules and controls, Registered Mail still appeals to customers who want to send valuable or irreplaceable items through the mail.
Direct mail has an important role to play in a changing marketing landscape, our recent report finds. In a series of focus groups and online surveys, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and hear daily.