Remaking International Money Orders

The world is getting smaller, and not just because viruses and bacteria from foreign countries are showing up here. We can buy something made halfway around the world and have it on our doorstep in a few days. We can also instantaneously send across national boundaries not only information, but money as well.  

 

The Freebie that Pays

People like free stuff. People also are more likely to buy something once they try it. So, it makes sense that offering free, trial-size samples of everything from laundry detergent to shampoo is a frequently used arrow in the sales-and-marketing quiver. 

 

Surf’s Up

The U.S. Postal Service’s foray into digital products is similar to the United States’ showing in international soccer tournaments. We start strong, but then fall behind the rest of the world powers.

 

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