Direct mail has an important role to play in a changing marketing landscape, our recent report finds. In a series of focus groups and online surveys, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and hear daily.
Small purchases can add up. That’s certainly the case with the government’s purchase card program, which provides charge cards to more than 350 federal agencies, organizations, and Native American tribal governments.
The program is meant to streamline the payment process for small...Read More