Born between 1997 and 2012, Generation Z (Gen Z) is growing up with endless Internet connectivity and social media as a part of daily life. While this may suggest that Gen Zers are essentially “digital only,” it couldn’t be further from the truth. Despite — or perhaps because of — the pervasive availability of technology, Gen Z values and uses physical mail. What’s more, this generation perceives mail as special and meaningful.
There’s been a lot of talk recently about the Postal Service making changes and “slowing down the mail,” using terms like service standards and service targets. Don’t understand what any of this means? Don’t worry, you are not alone. Shedding some light on this subject is the...Read More