Goodbye paper statements…again. Two years after reinstating paper statements amid a firestorm of criticism for having ended them, the Social Security Administration is again pulling back on mailed statements. In a recent news article about a Social Security Adminstration blog post, the agency announced it would mail fewer statements this year to reduce costs by as much as $11.3 million.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More