From Home Office to Post Office

Bigger isn’t always better. Take microbusinesses, for example – small businesses of fewer than 10 employees. They make up 75 percent of all employers in the country and fuel the U.S. economy.

They also drive innovation and competition, and some even grow to be larger enterprises that stimulate further economic growth. Oh, and microbusinesses happen to be big users of the U.S. Postal Service, as our recent white paper indicates.

 

Digging Deeper on Mail Mix Study

We know that having a variety of mail in the mailbox boosts ad mail’s effectiveness. And our recent research on the mail mix showed that.

But we don’t necessarily know why. That was one of the many questions raised and discussed by a panel of experts and about 50 attendees at our recent forum on the study, Advertising Mail: Mail Mix Matters.

 

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