In modern marketing, companies often draw from a chest of marketing tools to target the right customer at the right time. They mix and match a multitude of advertising channels to create an efficient campaign when every marketing dollar counts against the bottom line.
While many of you may have experienced going to your local post office and picking up some free packaging — a box, envelope, or tube, maybe — you may not know that you can order the same supplies and have them delivered to your front door.
Born between 1997 and 2012, Generation Z (Gen Z) is growing up with endless Internet connectivity and social media as a part of daily life. While this may suggest that Gen Zers are essentially “digital only,” it couldn’t be further from the truth. Despite — or perhaps because of — the pervasive availability of technology, Gen Z values and uses physical mail. What’s more, this generation perceives mail as special and meaningful.
From time to time the OIG, usually represented by the Inspector General (IG), is asked to testify before a Congressional committee or subcommittee. Our agency may be asked to testify about various aspects of Postal Service operations, our investigations into such areas as drug trafficking, or an...
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You hear about it a lot in the news lately — so many businesses having trouble fully staffing their workplaces to keep up with customer demand. While this is a fairly recent problem, it’s been an ongoing one for the U.S. Postal Service throughout the pandemic.
In order to ensure workers,...
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Today, the nation celebrates its 245th birthday. Did you know that in just a few weeks the U.S. Postal Service will mark its 246th? That’s right, July 26, 1775 — the day the Second Continental Congress appointed Ben Franklin as its first postmaster general — is recognized...
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The change of address (COA) process, which can be done online or at a post office, is important to ensure customers continue to get their mail, but this information is also vital for business mailers who rely on accurate addresses to reduce undeliverable mail. National Change of Address (NCOA)...
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The Postal Service faces ongoing cyber threats such as system or network tampering, malware attacks, and credential theft that could directly affect its customers, partners, and employees. It is predicted that in 2021, worldwide cybercrime damages will cost $6 trillion annually.
The...
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