Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.
One small upside to losing 26 percent of mail volume and relaxing delivery service standards over the past decade is that the U.S. Postal Service should experience a significant decline in its costs as well. Except that hasn’t happened for transportation costs.
In fact, Postal Service...Read More