Bigger isn’t always better. Take microbusinesses, for example – small businesses of fewer than 10 employees. They make up 75 percent of all employers in the country and fuel the U.S. economy.
They also drive innovation and competition, and some even grow to be larger enterprises that stimulate further economic growth. Oh, and microbusinesses happen to be big users of the U.S. Postal Service, as our recent white paper indicates.
We know that having a variety of mail in the mailbox boosts ad mail’s effectiveness. And our recent research on the mail mix showed that.
But we don’t necessarily know why. That was one of the many questions raised and discussed by a panel of experts and about 50 attendees at our recent forum on the study, Advertising Mail: Mail Mix Matters.
The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.
That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.
Bigger isn’t always better. Take microbusinesses, for example – small businesses of fewer than 10 employees. They make up 75 percent of all employers in the country and fuel the U.S. economy.
They also drive innovation and competition, and some even grow to be larger enterprises that...
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There’s been a lot of talk lately about the urban-rural divide in this country. But the U.S. Postal Service has had to deal with it in one form or another since its founding.
Our recent white paper...
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Mail service to military bases or diplomatic posts abroad might not look like “mail call” of yore, but it can have the same effect: It boosts morale. High-quality mail service provides a valuable link between loved ones at home and those serving our country afar.
The U.S. Postal Service...
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Landlords have a duty to ensure buildings they rent are in good condition. The responsibilities are usually outlined and agreed upon when a renter enters into a lease agreement. The Postal Service operates more than 20,000 post offices and processing plants at leased facilities. The cost of...
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To send mail from one location to another, the Postal Service generally has to collect, process, transport, and deliver the mail. These functions are interdependent and the Postal Service has timelines for moving mail from one function to the next. These timelines help the Postal Service process...
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While package volume has increased over the past few years for the Postal Service, overall mail volume has been declining. To address these declines, the Postal Service launched several strategic initiatives to improve its processing network including:
- A revision of First-Class...
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