From Home Office to Post Office

Bigger isn’t always better. Take microbusinesses, for example – small businesses of fewer than 10 employees. They make up 75 percent of all employers in the country and fuel the U.S. economy.

They also drive innovation and competition, and some even grow to be larger enterprises that stimulate further economic growth. Oh, and microbusinesses happen to be big users of the U.S. Postal Service, as our recent white paper indicates.

 

Digging Deeper on Mail Mix Study

We know that having a variety of mail in the mailbox boosts ad mail’s effectiveness. And our recent research on the mail mix showed that.

But we don’t necessarily know why. That was one of the many questions raised and discussed by a panel of experts and about 50 attendees at our recent forum on the study, Advertising Mail: Mail Mix Matters.

 

Mail Mix Matters

The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.

That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.

 

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Recent Poll

Do you think USPS should invest in Treasury Inflation-Protected Securities?

Yes
54% (54 votes)
No
46% (46 votes)
Total votes: 100

Recent Comments

  • 2 days 2 hours ago
    My carrier delivered a package addressed to me to the wrong address and scanned it as if it were delivered to my house. I contacted the local post office and they began an investigation. After...
  • 2 days 3 hours ago
    Why is the shipping from California so slow? Every time I order something from there it is always late or delayed for some reason.....this is ridiculous considering what I've paid for shipping.

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