USPS Office of Inspector General

People tend to attach special meaning to certain places. It turns out, the post office is just such a place for many rural Americans.

Rural customers value the social aspects of the U.S. Postal Service, including its place in the community, according to our latest white paper, Addressing the Diverse Needs and Wants of Rural America: Opportunities for the U.S. Postal Service.

Bigger isn’t always better. Take microbusinesses, for example – small businesses of fewer than 10 employees. They make up 75 percent of all employers in the country and fuel the U.S. economy.

They also drive innovation and competition, and some even grow to be larger enterprises that stimulate further economic growth. Oh, and microbusinesses happen to be big users of the U.S. Postal Service, as our recent white paper indicates.

We know that having a variety of mail in the mailbox boosts ad mail’s effectiveness. And our recent research on the mail mix showed that.

But we don’t necessarily know why. That was one of the many questions raised and discussed by a panel of experts and about 50 attendees at our recent forum on the study, Advertising Mail: Mail Mix Matters.