The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.
That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.
Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.
A microbusiness is just what its name implies. Very small. As in nine employees or less. But don’t let size fool you — microbusinesses are essential to the U.S. economy, making up roughly 75 percent of private businesses.
You can find microbusinesses in agriculture, law, and online marketplaces. They have a range of needs, some common to all businesses but some quite unique. For example, time and resources are in tight supply for microbusinesses.
In today’s world of package tracking and interconnectivity, an email from the U.S. Postal Service or even our Inspector General regarding mail delivery might seem legitimate.
That’s what the scammers want you to think. Unfortunately, some postal customers are getting bogus emails...
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Safety first. This mantra of parents everywhere is also a cornerstone of U.S. Postal Service internal policies and federal regulations on facility maintenance to provide a safe and healthy workplace for its employees.
Our latest...
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Now in its 27th year, the National Association of Letter Carriers’ annual food drive, Stamp Out Hunger, will take place this Saturday, May 11. Letter carriers will pick up canned goods and other non-perishable food left by customers in marked bags as part of this national effort to...
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The performance of IT network infrastructure and the availability of critical systems are vital in supporting the Postal Service’s core business functions and processes. Infrastructure includes routers, switches, virtual private network (VPN) gateways, firewalls, voice over internet protocol (...
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On November 6, 2018, elections were conducted for all 435 seats in the United States House of Representatives and 35 of the 100 seats in the Senate. Thirty-six state and local elections were also held. Thirty-six million voters cast their ballots in advance via mail. A record-breaking total of...
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First-line supervisors play a critical role in any organization and influence productivity, quality, and employee engagement. At the U.S. Postal Service, they significantly contribute to accomplishing USPS goals, including ensuringcustomers receive quality service and mail and parcels on time...
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