Neither the Internet nor smartphones can hold advertising mail down. Even with digital advertising growing at a rapid pace over the past 20 years, advertising mail has kept its same share of the market — around 10 to 12 percent.
What’s advertising mail’s secret?
The world is getting smaller, and not just because viruses and bacteria from foreign countries are showing up here. We can buy something made halfway around the world and have it on our doorstep in a few days. We can also instantaneously send across national boundaries not only information, but money as well.
People like free stuff. People also are more likely to buy something once they try it. So, it makes sense that offering free, trial-size samples of everything from laundry detergent to shampoo is a frequently used arrow in the sales-and-marketing quiver.
Mail collection boxes are practically as American as apple pie. They also seem to be disappearing as quickly as mom’s homemade apple pie.
Nationally, the number of collection boxes declined by more than 12,000 in the past 5 years. Some customers have complained the U.S. Postal Service...
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Neither the Internet nor smartphones can hold advertising mail down. Even with digital advertising growing at a rapid pace over the past 20 years, advertising mail has kept its same share of the market — around 10 to 12 percent.
What’s advertising mail’s secret?
Well, besides the...
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There was a time when, if you lived in Spokane, Bing Crosby might have sold you stamps across a post office counter. If you lived in Chicago, Walt Disney might have delivered your mail – or maybe Rock Hudson, if you were just up the road in nearby Winnetka. More recently, before he starred in...
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We are conducting an audit to verify the accuracy of clerk and mail handler costs attributed to products and services. The Postal Service categorizes all costs as either attributable costs, which are directly or indirectly related to products, or institutional costs, which are not related to...
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The U.S. Postal Service uses highway contracts routes (HCRs) to transport mail between plants, post offices, or other designated points where mail is received or dispatched. HCRs are contracts with independent drivers to travel specified routes. Postal Service policy states HCRs must be surveyed...
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The Mobile Delivery Device (MDD) is the latest handheld device to be used by Postal Service carriers to track package activities in real time. The MDDs access a wireless network for real-time tracking, thereby creating package visibility that is essential for the Postal Service to maintain and...
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