Age Matters to Advertisers

Ever watch an ad on YouTube and think, “I don’t get it?” It’s likely the ad was directed at a certain customer segment – like, say, millennials. Companies target their advertisements in a variety of ways to reach different types of customers, and age segmentation is one of the most common.

 

Microbusinesses, Macro Impact

A microbusiness is just what its name implies. Very small. As in nine employees or less. But don’t let size fool you — microbusinesses are essential to the U.S. economy, making up roughly 75 percent of private businesses.

You can find microbusinesses in agriculture, law, and online marketplaces. They have a range of needs, some common to all businesses but some quite unique. For example, time and resources are in tight supply for microbusinesses.  

 

A Holiday Buyer’s Market

This holiday season it’s a buyer’s market and online retailers are pulling out the stops to woo customers, most notably with free shipping. Free shipping is a perennial holiday perk, yes, but this year some retailers have waived a minimum order to get free delivery.

 

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