Play to Win in the Parcel Market

It seems the pricing of parcels in today’s market is a lot like the story of Goldilocks and the three bears (with the U.S. Postal Service playing the role of Goldilocks): If USPS sets prices too high, it opens the door for the big retailers to come in and make their own deliveries. If it prices them too low, it loses money. It needs to price parcel delivery services just right.

 

Keepin’ It Simple?

Steve Jobs was famous for the ingenious simplicity of his designs. And, of course, his single button iPhone, now the standard in smart phoning, is a great testament to the value of simplicity.

As in design, simplicity in pricing, and a related simplicity of choices, are appealing to consumers. There is even empirical evidence that consumers will buy more when they aren’t overwhelmed with too much clutter and too many choices.

 

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Recent Comments

  • 9 hours 27 min ago
    Hi Lorraine, and thank you for your message. The OIG is an independent agency of the Postal Service which investigates fraud. waste, and abuse within the Postal Service; and day-to-day mail delivery...
  • 10 hours 11 min ago
    I would have liked to use the kiosk but could not pay for the cushioned mailer that I also needed to buy. I was also not offered 1st class mailing options. If both of these we possible, I would not...

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