Play to Win in the Parcel Market

It seems the pricing of parcels in today’s market is a lot like the story of Goldilocks and the three bears (with the U.S. Postal Service playing the role of Goldilocks): If USPS sets prices too high, it opens the door for the big retailers to come in and make their own deliveries. If it prices them too low, it loses money. It needs to price parcel delivery services just right.

 

Keepin’ It Simple?

Steve Jobs was famous for the ingenious simplicity of his designs. And, of course, his single button iPhone, now the standard in smart phoning, is a great testament to the value of simplicity.

As in design, simplicity in pricing, and a related simplicity of choices, are appealing to consumers. There is even empirical evidence that consumers will buy more when they aren’t overwhelmed with too much clutter and too many choices.

 

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  • 2 hours 1 min ago
    Issue today was at the Danville, VA post office located on Teague Court. I had to take our companies monthly bill out to the bulk mailing office. On my first trip, I found the door locked and all...
  • 4 hours 49 min ago
    Improved and consistent manual ramp reports are a good first step. But why isn't USPS willing to integrate the flight arrival data into an efficient electronic notification system? The Postal...

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