Play to Win in the Parcel Market

It seems the pricing of parcels in today’s market is a lot like the story of Goldilocks and the three bears (with the U.S. Postal Service playing the role of Goldilocks): If USPS sets prices too high, it opens the door for the big retailers to come in and make their own deliveries. If it prices them too low, it loses money. It needs to price parcel delivery services just right.

 

Keepin’ It Simple?

Steve Jobs was famous for the ingenious simplicity of his designs. And, of course, his single button iPhone, now the standard in smart phoning, is a great testament to the value of simplicity.

As in design, simplicity in pricing, and a related simplicity of choices, are appealing to consumers. There is even empirical evidence that consumers will buy more when they aren’t overwhelmed with too much clutter and too many choices.

 

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Recent Comments

  • 1 hour 27 min ago
    Thanks for your comments, which often inform our work. We appreciate your ideas and insights on this important topic. Please also note that general delivery/service issues should be addressed...
  • 3 hours 34 min ago
    What is up with Atlanta? Perhaps the 8PM and later deliveries are making it difficult to read the addressing? Three days out of five last week I received other people's mail. There was no...

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