Founding father and first Postmaster General Benjamin Franklin is quoted as saying, “There are only two things certain in life: death and taxes.” While people might not like death and taxes, they do like certainty. That’s especially true for mailers.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More