Play to Win in the Parcel Market

It seems the pricing of parcels in today’s market is a lot like the story of Goldilocks and the three bears (with the U.S. Postal Service playing the role of Goldilocks): If USPS sets prices too high, it opens the door for the big retailers to come in and make their own deliveries. If it prices them too low, it loses money. It needs to price parcel delivery services just right.

 

Keepin’ It Simple?

Steve Jobs was famous for the ingenious simplicity of his designs. And, of course, his single button iPhone, now the standard in smart phoning, is a great testament to the value of simplicity.

As in design, simplicity in pricing, and a related simplicity of choices, are appealing to consumers. There is even empirical evidence that consumers will buy more when they aren’t overwhelmed with too much clutter and too many choices.

 

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Recent Comments

  • 32 min 37 sec ago
    Why not set the whole delivery clock back? Mail comes to the post office earlier. Clerks sort the mail earlier. PARCELS are up earlier. Carriers get out EARLIER and back off the street earlier. Let...
  • 1 hour 38 min ago
    My first experience was about 76 years ago. I even was employed one Christmas by the Chicago main Post Office.During my entire life, and especially when I was self-employed for 30 years. I have...

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