Keepin’ It Simple?

Steve Jobs was famous for the ingenious simplicity of his designs. And, of course, his single button iPhone, now the standard in smart phoning, is a great testament to the value of simplicity.

As in design, simplicity in pricing, and a related simplicity of choices, are appealing to consumers. There is even empirical evidence that consumers will buy more when they aren’t overwhelmed with too much clutter and too many choices.


Not All Flat Rates are Equal - - Even if They Look Like it

Imitation is the sincerest form of flattery, they say. Maybe so. It’s just not usually FedEx that is doing the imitating or the flattering. But with its new “simple and predictable” flat rate shipping option, FedEx seems to be trying to look like the U.S. Postal Service in one particular way.

The FedEx One Rate bears more than passing resemblance to the popular Priority Mail Flat Rate, suggesting FedEx is shifting strategy to become more aggressive in the light-weight retail package segment it once largely ceded to the Postal Service.



Recent Comments

  • 4 days 5 hours ago
    I collect mostly foreign philatelic material, but I do collect new issue US stamps in sheet format, in coil format, postal cards and stationery, etc., all new issue items. When I heard about the...
  • 5 days 36 min ago
    I am a stamp collector, and have been on and off for 50 years. when I began to collect again in the early seventies I started a US collection with the intention of getting up to date and then staying...

Monthly Archive