Play to Win in the Parcel Market

It seems the pricing of parcels in today’s market is a lot like the story of Goldilocks and the three bears (with the U.S. Postal Service playing the role of Goldilocks): If USPS sets prices too high, it opens the door for the big retailers to come in and make their own deliveries. If it prices them too low, it loses money. It needs to price parcel delivery services just right.

 

Keepin’ It Simple?

Steve Jobs was famous for the ingenious simplicity of his designs. And, of course, his single button iPhone, now the standard in smart phoning, is a great testament to the value of simplicity.

As in design, simplicity in pricing, and a related simplicity of choices, are appealing to consumers. There is even empirical evidence that consumers will buy more when they aren’t overwhelmed with too much clutter and too many choices.

 

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Recent Comments

  • 11 hours 57 min ago
    Good day. I have in my possession a one cent inverted jenny postage stamp that my grandmother gave to me more than forty years ago among some other American stamps and from other countries. I would...
  • 12 hours 49 min ago
    Calling yourself a business is a cruel joke. The USPS is a taxpayer subsidized sinkhole of wasted money. You could not exist without intervention. Lazy, inefficient, overpaid, indolent workers that...

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