Keep it Clean… and Safe

We hear a lot about the U.S. Postal Service’s brand. And rightfully so. The brand is among its most precious assets.

The post office lobby is certainly a lens through which the customer views the brand. A post office lobby is the principal business office of the Postal Service and often the only close-up look at postal operations that many customers get. Its appearance directly affects the Postal Service’s public image.

 

Image Is Everything

There’s no denying it: Looks matter. Appearance creates a first impression that is hard to erase. And when you’re talking about postal retail facilities, how they look is essential to the U.S. Postal Service’s business.

Unfortunately, too many retail facilities have fallen into disrepair.

 

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