Given the U.S. Postal Service’s significant role in the nation’s founding, it’s probably not surprising that it owns a number of historic properties. But when the historic institution needs to modernize and optimize its network of postal facilities, how should it handle its historic properties? This has proved an especially volatile question for those citizens most directly affected. A property is eligible for historic status if it meets the National Register criteria, which involve the property’s age, integrity, and significance.
Aristotle’s tried and true rhetorical method might just be a successful formula for advertising, too. Tell them what you are going to tell them; tell them; and then tell them what you told them.
With advertising it seems, hitting people more than once – and via the same medium –yields the...Read More